Hi, my name is
Amy Moura
Digital Marketer
About
I’m a driven Business Administration and Economics student passionate about data analysis, marketing strategy, and leveraging digital tools to create impactful results. With hands-on experience optimizing Google Ads campaigns, developing marketing dashboards, and managing projects for nonprofits, I bring analytical and creative approaches to solving business challenges. As I approach graduation, I’m eager to apply my skills to a dynamic marketing or strategy role where I can continue to learn and make meaningful contributions.
Education
Colorado State University | Fort Collins, CO
Bachelor of Science, Business Administration – Concentration in Marketing | Bachelor of Arts, Economics
Cumulative 4.0 GPA | Graduating May 2025
Skills & Experience
Skills
Data Analysis & Visualization: Excel, Tableau, Salesforce
Marketing & Communication: Social Media Management, Email Marketing, Content Creation
Research & Reporting: Data Organization, Trend Analysis, Primary Research, Report Writing, Keyword Research
Technical Proficiency: HubSpot, WordPress, Microsoft Office, SPSS Statistics, Google Ads, Meta Ads
Project Management: Campaign Planning, Budget Management
Analytical Skills: Marketing Analytics, TAM Analysis, Sales Cycle Analysis, Data-Driven Decision Making
Creativity & Design: Canva, Graphic Design, Creative Problem Solving, Ad Copy Writing
Experience
Google Nonprofit Marketing Immersion (NMI) Program – Fall Semester 2024
Managed $10,000/month in Google Ad Grants, driving awareness, donations, and email list growth through targeted campaigns. Conducted in-depth keyword research and ad group segmentation, optimizing performance with Google Ads tools and data analysis. Achieved measurable improvements in click-through rates and conversions while aligning strategies with organizational goals.
Marketing Intern Yes Energy | Boulder, CO | June – Aug 2024
Analyzed and visualized Salesforce data to provide actionable insights into revenue trends and marketing performance. Built detailed dashboards in Tableau, enabling targeted strategies and goal-setting. Delivered a Total Addressable Market analysis and supported marketing initiatives, including LinkedIn banner design and HubSpot organization.
Marketing & Development Intern CASA of Larimer County | Jan – May 2024
Designed social media content in Canva, increasing engagement on Instagram by 43% and Facebook by 40%. Planned and tracked campaigns through Meta Business Suite, executed email marketing via Constant Contact, and maintained WordPress updates. Contributed to annual campaigns and events while implementing CASA’s first Linktree for streamlined link sharing.
Intern Larimer County Economic & Workforce Development | Jan – May 2023
Compiled and analyzed data on workshop attendance trends, creating insightful Excel reports using PivotTables. Conducted research on company demographics and career paths, summarizing findings in professional reports. Delivered actionable insights through organized data analysis and interviews.
Portfolio
STIL RUNNIN Website Design
Certifications
Google Digital Academy Certifications
CSU College of Business Certificates
Contact Me
Amy Moura
Resume Website